Defining Your Target Market

Hosted By

Gerard Mott

Partner

For more than 20 years, Gerard has been helping business professionals successfully start and run their own sustainable consulting businesses.

When starting your consulting business, the first thing you will do is begin defining your market niche to determine what types of clients you want to be working with.

Defining Your Target Market:

It can be industry-specific or general, geographically specific, coaching professionals one-on-one, consulting with organizations, and so on as there is no right or perfect answer. The best answer will be dependent on your background, experience, and your business goals.

How can you create a detailed marketing plan outlining activities which will determine where those your identified decision makers can be found. What is your Marketing Mix?

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Wednesday, March 29, 2023

11:00 AM EST

Duration: 45 Minutes

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When starting your consulting business, the first thing you will do is begin defining your market niche to determine what types of clients you want to be working with.

Defining Your Target Market:

How can you create a detailed marketing plan outlining activities which will determine where those your identified decision makers can be found. What is your Marketing Mix?