Start A Consulting Business – 5 Reasons Clients Need You

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We talked in a previous article about the exciting trends predicted for the rise of consulting in 2019 and beyond. If you haven’t had the opportunity to read it here is the link. 2019 Business Trends for Consultants to Watch

As a company that supports over 200 consultants, we are excited to see the trends and couldn’t agree more. Research shows we are now in what is being coined as a gig economy, an opportunity for companies to hire people on a project basis to create and develop solutions and outcomes. Independent consulting can very much be used as an example for the gig economy, working with multiple clients at the same time instead of relying on one organization as your sole source of revenue.

But, why would the client organizations need you or find value in your independent services? Here are five thoughts:

  1. To obtain specific experience or expertise.

Many small to medium size organizations can’t afford to work with large consulting firms as they are cost prohibitive. However, that does not mean they don’t need specific experience and expertise to grow their organization. Providing your expertise as an independent consultant can be a win for you and the client organization.

  1. To identify problems or new opportunities.

Sometimes an organization’s leadership is missing the root cause of an existing problem or they are walking by new opportunities because they are just too close to see them. A fresh pair of eyes and an open perspective from an outside consultant could be just the trick for new growth and innovation.

  1. To be a catalyst for change.

When you are able to help an organization’s leadership see the opportunities for growth or help them uncover the root cause of a nagging problem often times they are then looking for help to implement the solution. Most employees (people) do not like change. Having a fresh and outside perspective can help keep everyone on track and stop the team from reverting back to the attitude of “we have always done it this way.”

  1. To be a problem solver.

Sometimes when an organization is stuck and they can’t seem to get out of their own way, they need someone to come in and complete a needs assessment and help them see why, in fact, they are stuck and what to do about it. Sometimes organizations are so stuck they just need an expert to come in and provide a new path.

  1. To be a sounding board.

Running a business can be a lonely job and sometimes you can’t share certain challenges with your team or employees. Having an outside, unbiased sounding board can be a senior leader’s best resource. Having someone that is trusted to listen, give guidance, and provide suggested action steps is a huge value.

These five reasons are by no means the only reasons that a small or mid-sized organization could value your consulting services. However, these are the top five we hear from our consultants that their clients need.

If you are known as a great problem solver with expertise that could be valuable to an organization, consulting might be a great consideration for your next professional step. Maybe it is time to seriously think about leveraging your expertise into a successful consulting practice.

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